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CRA Strategic Plan


Our Vision
CRA envisions the time when consumers choose rental first as a solution to their needs

Our Mission
Committed to improving personal and business development through the promotion and support of and advocacy for the Rental Industry within Canada

Our Capability
•Our members value the CRA as the source for information, resources, tools and benefits for both owners and their staff
•Our consumers value and understand the benefits of choosing a CRA member organization for their professionalism, knowledge and expertise
•As advocates and leaders for our industry, CRA will continue to be the collective pro-active voice of the hire/rental community to ensure fair legislation and regulations for both industry and our consumers

Canadian Rental Association Strategic Directions